Omni-Channel Accessory Retailer Refines Online Shopping Experience, Transforms Financial Outlook

A major accessory retailer that established its reputation as a department store staple embarked on the creation of direct-to-consumer e-commerce and retail channels. Its primary goal was to broaden customer appeal with a refined buying and returns process. The following case study details how the retailer partnered with Transportation Insight to implement innovative parcel logistics solutions to reinvent itself as an omni-channel powerhouse, successfully adapting its supply chain to serve rapidly changing consumer shopping demands.